We're a small team based in Dubai, building cloud ERP products for businesses that generic software wasn't designed for.
Upturnist was founded in 2023 by a small group of engineers and operators who kept running into the same problem: growing businesses were stuck between messy spreadsheets and generic software that never quite fit how they worked.
So instead of building one giant do-everything platform, we started with a single, focused product — EasyFab ERP — built specifically around how fabrication and manufacturing businesses actually track jobs and costs. As we listened to more operators, the pattern repeated in other industries, which led us to build Rento for equipment rental businesses and SalesERP for sales and order management.
We're still a small team — which means every customer conversation directly shapes the product roadmap.
Started in Dubai with a small team and a single goal: build ERP software that actually fits how operational businesses work.
Our first product ships, built specifically for fabrication and manufacturing job costing and production tracking.
We expand into equipment rental management and sales/order operations, based directly on customer requests.
Rather than chase every feature, we keep refining our three products around the workflows that matter most to our customers.
Every feature starts from a real conversation with someone doing the job — not a feature list copied from a competitor.
We'd rather do three things very well than twenty things adequately. Each product has a clear, specific job.
Every product is built cloud-native from day one — accessible anywhere, backed up automatically, and secured by default.
If it needs a training manual to understand, we haven't finished building it yet.
Operational software has to work every single day — we build and test with that in mind.
Straightforward pricing, honest timelines, and no locking customers into features they don't need.
As a small team, every customer's feedback has a direct line to what we build next.
Talk to our team about what we're working on, or book a demo of any product in the Upturnist suite.
Upturnist