Abith had always dreamed of building his brand.
After years of working in the fashion industry in the UAE, he finally leaped. With a handful of savings, a creative mind, and a lot of ambition, he launched his clothing line. His designs were unique, blending modern cuts with Middle Eastern elegance. He opened a small boutique in Dubai and started promoting his brand on Instagram. At first, friends and family became customers. Then came the word-of-mouth buzz.
But just a few months in, things started to slow down
He needs a brand perception strategy.
Despite the initial excitement, Abith noticed fewer online inquiries, minimal footfall at his store, and stagnant social media growth. He couldn’t figure out what was going wrong. His products were still high-quality, his service was impeccable, and his designs were getting compliments. But sales? They weren’t growing. Something was missing.
The Problem Wasn’t the Product , It Was the Perception
Late one night, sitting at his desk surrounded by fabric samples, Abith typed the phrase into the Google search bar:
“Why isn’t my brand growing even though I have good products?”
He went on to skim through dozens of blogs, articles, and videos, searching for those few words sometimes used to catch his attention in a title:
“You don’t own your brand. People do. What you own is the perception you create.”
That was a blow.
His brand was not bad; it was not well defined, though. Customers could never immediately grasp what the brand stood for-was it upscale? Was it affordable luxury? Was it for men or women? There was no story, no voice, no identity.
He saw now that the brand was not positioned in the market; it was floating.
That was when he came upon Upturnist, a branding consulting in UAE.
Enter Upturnist – A Fresh Perspective
Abith booked a free consultation with the Upturnist team. From the first conversation, he felt like he was finally being heard, not just as a business owner, but as a creator.
They didn’t jump into tactics like logos or colors. Instead, they asked deeper questions:
- “What does your brand want people to feel?”
- “Who are your ideal customers?”
- “What gap are you filling in the market?”
Together, they revisited the core brand identity. The team at Upturnist helped Abith dig into the “why” behind his business. They created a solid brand foundation by defining their mission, values, and brand personality.
They then developed a brand strategy, which included:
- Market positioning: Where Abith’s brand fits in the UAE fashion space
- Brand messaging: How to communicate the brand story and connect with the target audience
- Visual identity: A new design direction that matched his brand promise
- Customer experience strategy: From website tone to packaging style
The Results: More Than Just a Makeover
After a few months of partnership with Upturnist, Abith’s brand began gaining traction, yet this time with clarity. Customers used to identify with the story behind the clothes. There was now a clear identity on Abith’s Instagram page. The boutique underwent a very subtle redesign that made the space feel warmer and more aligned with the modern-luxury vibe of the brand. And his website was no longer just “nice looking”-it started converting its visitors into buyers. Much more importantly, Abith was not just running a line of clothing anymore-he was building an aspirational brand.
Why Every Business Must Have a Branding Strategy
Abith’s story is a very common one; many small and medium-sized operations in the UAE and abroad often live in the illusion that a product or service just suffices.
But with today’s market choked hard, branding is something you cannot forego.
A brand consulting strategy does more than just making you look great. It assists you in:
- Staying prominent in an oversaturated market
- Building trust, forging an emotional connection with your customers
- Increasing the perceived value
- Generating equality on every point of contact
- Establishing a strong base for sustainable long-term growth
By building a firm foundation, it begins from there to shape the perception of the business in the minds of the
Final Thoughts
Whether you’re just starting like Abith or you’ve been in business for years but feel stuck, the right brand consulting strategy can change everything.
You don’t need to do it all alone. Just like Abith found clarity and success with Upturnist Branding Consultant, so can you.
So ask yourself:
How is your brand being perceived and is it the way you want it to be?
If not, it’s time to rethink, refresh, and rise.