Who we are!

On a mission to make premium perception branding and marketing solutions accessible for budding entrepreneurs

Who we are!

On a mission to make premium perception branding and marketing solutions accessible for budding entrepreneurs 

Upturnist was founded by a group of highly experienced professionals on a mission to make premium perception branding and marketing solutions accessible for growing and startup entrepreneurs.

We have a remarkable experience in the middle east spanning over 15 years in the IT, Programming, Branding and Digital Marketing industries. 

Our commitment to provide innovative, customized branding and digital marketing strategies to our clients will help them to grow their online presence thus generating more revenue from online business. 

We stay focused on the implementation process, its progress and the final outcome which is nothing other than enhanced brand value. Our unique approach along with future focused technologies such as Metaverse and AI, sets us apart from the competition in the ME region.

Our Journey

  • 2010

    Xpertcube

    Xpertcube established with a profound vision to revolutionize the education sector in Kuwait, our software company specializes in UI/UX development and mobile app solutions.

  • 2015

    eduXpert

    eduXpert is a school management system, transforms schools into smart choices for modern parents with quick communication, transparent operations, and flawless administration.

  • 2020

    easyfab

    Easyfab ERP is tailored for the fabrication industry, especially for oil and gas service providers adhering to API standards. Our specialized modules streamline operations, manage costs, ensure quality, and boost profitability.

  • 2023

    Upturnist

    Upturnist is a Dubai-based digital marketing and branding company offering brand consultancy, web design, and development, as well as SEO, SEM, and SMM services

  • 2025

    Upturnist KSA

    In 2025, Upturnist is determined to expand its business operations through the launch of the company Upturnist KSA, marking an important milestone in our quest to offer a custom branding Consulting and Digital Marketing services across Saudi Arabia.

  • 2027

    Upturnist Qatar

    In 2027, Upturnist will continue to thrive in the GCC with its expansion to the state of Qatar, solidifying its presence as a premier provider of tailored digital marketing and branding solutions all over the GCC.

  • 2030

    Upturnist Europe

    In 2030, Upturnist Europe set to take off, marking a significant expansion into the European market, bringing bespoke digital marketing and branding solutions to clients across the continent.

Our Approach

At Upturnist, we believe in pushing the boundaries of traditional industrial practices. We understand that we need to embrace challenges and adapt to changes in this ever-evolving digital landscape of Dubai, Abu Dhabi and the whole UAE.  

In many aspects of Branding and Digital Marketing, you don’t have to reinvent the wheel. We make use of proven tools and techniques to outperform the competition and attract your dream clients. 

video depicts the importance of branding
an image shows how branding works

Future-Ready Marketing Strategy

Metaverse and AI are the trending buzzwords in the information technology industry that can be leveraged to enhance user experience.  And these will play a significant role in shaping the perception about your brand in front of your customers.  

Our perception branding experts have developed a forward-thinking marketing strategy that helps you to face the challenges that might appear on your way to glory. We leverage the power of these modern technologies to enhance visibility, customer experiences, and stay ahead of the competition. 

Our Core Values

Upturnist branding Services is built upon a strong foundation of six core values that guide our actions, decisions, and interactions

  • Empower: Champion the well-being and growth of our employees.

  • Sustainable: Commitment to environmental and social responsibility.

  • Prioritize: Client needs are handled at top priority.

  • Collaborate: Open communication to collaborate with internal and external stakeholders.

  • Integrate: Weave the latest tools and techniques into our approach.

  • Innovate: Push the boundaries of conventional practices.

Who is Upturnist? Hear from Us!

Why Your Business Needs to Be Online

Why Your Business Needs to Be Online | Boost Sales with the Right Marketing Strategy

Who is Upturnist? | Empowering Entrepreneurs with Branding and Digital Marketing Solutions

Who is Upturnist? | Empowering Entrepreneurs with Branding and Digital Marketing Solutions

How is Upturnist Different? | Unique Branding & Digital Marketing Approach

How is Upturnist Different? | Unique Branding & Digital Marketing Approach

What is Upturnist's Vision & Mission? | Our Core Values Explained

What is Upturnist’s Vision & Mission? | Our Core Values Explained

What Industries Does Upturnist Serve? | Industry-Agnostic Solutions

What Industries Does Upturnist Serve? | Industry-Agnostic Solutions

How to Reach Upturnist | Our Location & Contact Information

How to Reach Upturnist | Our Location & Contact Information

Project Delivery Method and Strategy

No matter how hard we work, the final outcome of the project is what really counts! We, at Upturnist, understand this in the right sense. We utilize a mixture of proven techniques and strategies to help us navigate beyond the expectation of our customers.

  • 1

    Assess

    First step of a project is to assess the project’s scope and client objectives.

  • 2

    Plan

    Planning is the roadmap to our customer’s glory. It is nothing but outlining milestones and tasks and allocating timeline and resources for each task. 

  • 3

    Execute

    We clinically execute each task of the project with highest precision, using the latest tools and techniques. 

  • 4

    Monitor

    We closely monitor project progress, keeping clients informed at every step. 

  • 5

    Adapt

    If we face any challenges on the way, we adapt our strategies to overcome that to ensure successful project completion. 

  • 6

    Deliver

    We take pride in delivering projects on time and within budget exceeding our customer expectations. 

Our Leaders

Muhammed Basheer CEO

Muhammed Basheer

CEO

Basheer has a deep passion for sales and business. With 15 years of marketing and sales experience in the Middle East, Basheer specializes in helping businesses build strong brand images and drive growth through strategic perception branding and funnel marketing. Basheer is highly skilled at guiding brands through refreshing their identities to remain relevant in dynamic markets, leveraging his expertise in perception branding to shape impactful brand narratives that leave lasting impressions. He excels in formalizing brand messages, identities, and value propositions, ensuring they resonate with target audiences. 

Brand Strategist
Empowering clients with clear brand messaging
Digital Marketing Strategist
Expert in Sales & Marketing Funnels
Business Coach
saleem upturnist

Mohammed Saleem

CTO

A Cyber security expert turned Digital Marketer. With a deep passion for cybersecurity, Saleem is driven by his entrepreneurial spirit, which led him to collaborate with Upturnist. He combines cutting-edge digital marketing technology with his expertise and experience to deliver exceptional results for clients.

Digital Marketing Strategist
Social Media Strategist
SEO Specialist
Content Marketing Specialist
Cybersecurity Expert
Jaseerali Project Manager – Design and Development

Jaseer Ali

Project Manager – Design and Development

With over a decade of experience in design and development, Jaseer is deeply passionate about solving customers’ issues related to their online presence, including websites and social media pages. He is known for always prioritizing customer needs.

Website Design
Website Developer
Figma and WordPress Expert